Along
1. Pricing
Along needed to quickly and clearly communicate what the platform does, highlight the main pain points of its audience, and show the solution. Without a strong visual tool, users struggled to immediately grasp the platform’s benefits and features.
2. Process
We started by developing the script and storyboard, followed by a style exploration adapted to the existing branding and tone of voice. After animation tests in animatic form, we moved to the final edit and detailed 2D animation.
3. Solution
We chose a bright yet minimal style centered around emojis - a fast, universally understood visual language. The 2D graphics aligned seamlessly with the brand’s identity and social media, creating a cohesive visual experience.
A key highlight was collaborating with a world-class voice-over artist whose work has featured in campaigns for Coca-Cola and other global brands.
4. Result
The final 1:45-minute video became the centerpiece of the hero section. It clearly and interactively explains how Along works and showcases its core features and benefits.
The video helped increase customer engagement and lower the barrier to understanding the product.
🔗 Watch the video on Along’s website
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